About Earth Layers

One company, from the material to the wall

We are the exclusive Middle East distributor for the natural finishes we install, and the artisans who install them are on our own payroll. Supply and workmanship sit with one party — which is the whole point.

2020 Founded in Doha, as a seamless flooring contractor

~200 Artisanal applicators, all directly employed on our own sponsorship

67 Finishes in the catalogue, across six material families

3 Countries operating — United Arab Emirates, Saudi Arabia, Qatar

I did not set out to work with clay. I came back from Australia in 2020 and started a seamless flooring company. A year later, renovating my own apartment in Melbourne, I was shown Venetian plaster for the first time — and I have been obsessed with natural finishes ever since.

What convinced me was not how it looked. It was what it does. A clay wall takes moisture out of a room when the air is humid and gives it back when the air dries. A lime surface goes on absorbing carbon dioxide for years after it is finished. These are not decorative claims — they are measurable, and they are why we build the way we do.

The hard part was never the material. It was the workmanship. A natural finish is made on site, by hand, in one pass, and it cannot be corrected afterwards with a coating. That is why we employ our artisans directly rather than subcontracting them, and why we hold the distribution rights for what we install. When a wall fails, there is no gap between the supplier and the applicator for the responsibility to fall into. It sits with us.

We have carried that model from a single flooring contract in Doha to pavilions, museums and resorts across the Gulf. It has not changed, and it will not.

The slogan is a specification, not a sentiment. A building's largest surface area is its walls and floors, and what those surfaces are made of decides what the air in the room is made of.

Clay plaster is hygroscopic: it takes up and releases moisture, so it can buffer short-term humidity swings in a room rather than hold it at a fixed value. Lime hardens by carbonation, taking up carbon dioxide for years after the trowel leaves the wall — a property of the chemistry, not a carbon balance for the building. Both are Euroclass A1 — they do not contribute to a fire. Both are low-emitting: the Clayworks range carries Eurofins Indoor Air Comfort GOLD, French A+, EMICODE EC1 PLUS and Blue Angel, and contributes to LEED, BREEAM, WELL and Mostadam submissions.

The certifications in full →

Around 200 applicators, across the United Arab Emirates, Saudi Arabia and Qatar — every one of them a direct employee on our own sponsorship, not a subcontracted crew hired for the week.

This is the single most expensive decision the company makes, and the one that decides everything else. A rammed earth wall is compacted once. A tadelakt surface is burnished in a window measured in minutes. A raked or hand-carved effect is worked into the plaster while it is still green, and it cannot be redone. Nobody learns that from a data sheet. They learn it from years on the trowel, and from working beside people who have.

Our applicators are trained to the manufacturers' own standards and are approved applicators for the systems they install. Where a project calls for a technique nobody in the region has laid before, we develop it on sample panels in Riyadh before it is offered to a client.

UAE Pavilion, Expo 2023 Doha In-situ rammed earth — Gold Award, Best Self-Built Pavilion View the project →

Calligraphy Museum, Madinah Microtadelakt lime plaster across the atrium and halls View the project →

Whether you are specifying a finish, pricing a package or looking for a trade to join, the same two people read the inbox. Send the schedule, the elevation or the CV and we will come back to you.